Challenge

Hudson Bay Capital needed a flexible, high-caliber design team capable of delivering a wide range of materials across multiple business units — without the cost and overhead of building an in-house department.

Solution

Relation.Design provided a fully managed fractional design team, seamlessly embedded into HBC’s workflows. We supported multiple verticals and internal stakeholders, delivering consistent, on-brand materials at speed.

Impact

We became a trusted extension of HBC’s operations —producing high-quality deliverables while also helping the firm refine and elevate its overall brand positioning.